Pinterest has become one of the most powerful visual search engines and advertising platforms for brands in niches like fashion, home décor, food, wellness, and eCommerce. With over 400 million active users, Pinterest offers a unique opportunity to drive traffic, generate leads, and increase conversions. But managing Pinterest ads effectively requires time, strategy, and experience.
For many businesses, the smart solution is to outsource Pinterest ads (also known as “Pinterest Ads uitbesteden” in the Dutch language) to professionals who can deliver better results while saving you valuable time. This article explores why outsourcing your Pinterest advertising can help your business grow, and how to do it successfully.
What Does It Mean to Outsource Pinterest Ads?
To outsource Pinterest ads means hiring an external expert, agency, or freelancer to manage your Pinterest advertising campaigns. These professionals typically handle:
- Campaign strategy and setup
- Audience targeting
- Keyword research and optimization
- Creative design for pins and videos
- A/B testing and performance tracking
- Budget management and scaling
Instead of spending time learning the platform and experimenting with your ad spend, you allow a Pinterest specialist to optimize everything from day one.
Benefits of Outsourcing Pinterest Ads
1. Save Time and Focus on Core Business
Running a Pinterest ad campaign involves constant monitoring, tweaking, and analyzing. If you’re a business owner or marketer wearing many hats, this can pull you away from high-impact tasks.
By outsourcing, you delegate that workload and get your time back—so you can focus on product development, customer experience, or sales strategy.
2. Gain Access to Expertise
Pinterest advertising is different from other platforms like Facebook or Google Ads. It focuses heavily on search intent, long-term visibility, and creative design. An expert already knows what works:
- Ideal pin formats and ratios
- How to use keywords for discovery
- What kind of content converts on Pinterest
- How to navigate the Pinterest Ads Manager
An experienced Pinterest marketer brings this knowledge to the table, avoiding costly mistakes and ensuring faster results.
3. Get Better Return on Ad Spend (ROAS)
Pinterest professionals understand how to stretch your budget by targeting the right audience and optimizing your campaigns. They use data-backed methods and ongoing testing to maximize your return on ad spend.
They also keep up with Pinterest’s algorithm changes and new ad features, so you’re always ahead of the curve.
4. Access Better Creative and Visual Strategy
Pinterest is a visual platform. That means your success heavily depends on the quality of your pin designs and brand presentation. A good Pinterest ads partner often includes creative services—whether through in-house designers or collaborations with creators.
This ensures your ads not only look stunning but are also optimized for clicks and saves.
5. Scale Faster with a Proven System
When you try to run Pinterest ads in-house, there’s often a long learning curve. Outsourcing allows you to scale faster with a proven strategy that’s already worked for other clients. That means faster growth, more conversions, and higher profitability in a shorter time.
When Is the Right Time to Outsource?
If you’re wondering whether now is the time to outsource Pinterest ads, here are some signs:
You’re Struggling to Grow Traffic or Sales
If your organic efforts or self-run ads aren’t producing consistent results, it’s time to let a pro take over.
You Have a Product That Fits the Platform
Pinterest works best for brands in visually appealing niches like fashion, beauty, lifestyle, home décor, food, or digital products. If that’s you, outsourcing is worth the investment.
You Lack Time or Skills to Do It In-House
Pinterest ads require copywriting, design, analytics, and strategic planning. If you or your team don’t have time to develop all these skills, outsourcing is the most efficient option.
How to Choose the Right Pinterest Ads Partner
1. Look for Pinterest-Specific Experience
Not all ad managers understand Pinterest’s unique ecosystem. Ask for case studies, testimonials, or results from similar industries.
2. Check Creative and Design Capabilities
Ensure they either create high-performing pins or work with a designer who does. Design is 50% of success on Pinterest.
3. Understand Their Reporting and Communication Style
You want regular updates, clear reporting, and someone who explains what’s working and what needs adjustment.
4. Ask About Their Strategy for Scaling
A good Pinterest ad manager won’t just set and forget. They should have a plan for scaling your winning ads and improving performance month over month.
What to Expect When You Outsource Pinterest Ads
When you first start working with a Pinterest ad manager or agency, here’s what the typical process looks like:
Initial Discovery Call
They’ll learn about your business goals, ideal customer, and product offer.
Account Audit or Setup
If you already have a Pinterest Business account and ad history, they’ll audit it. If not, they’ll help set it up correctly.
Strategy and Creative Development
Based on research and your niche, they’ll create a strategy—including targeting, budget allocation, and creative planning.
Campaign Launch
They launch your ad campaigns with proper tracking, conversion goals, and A/B testing elements in place.
Ongoing Optimization
Each week or month, they optimize performance based on metrics like CTR, saves, conversions, and ROAS.
Common Myths About Outsourcing Pinterest Ads
“It’s Too Expensive”
Outsourcing often pays for itself quickly through increased sales and time saved. Plus, many providers offer packages tailored to small businesses.
“I’ll Lose Control of My Brand”
A good Pinterest ad partner will work closely with you, using your brand voice, colors, and guidelines. It’s a collaboration—not a handoff.
“Pinterest Ads Don’t Work for My Business”
Pinterest works incredibly well for many B2C niches. If you have a product or service that appeals visually and solves a problem, it can work for you too—with the right strategy.
Final Thoughts
If you’re serious about growing your online presence and revenue, it may be time to outsource Pinterest ads. By tapping into professional expertise, creative know-how, and proven systems, you position your brand for sustainable, scalable growth.
Instead of guessing what works, let someone who already knows take the lead—so you can focus on what you do best: running your business.